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How 'Sholay' became India's OG brand IP, and why marketers still can't let go

New Delhi, Aug. 4 -- In a world flooded with algorithms, franchise fatigue, and forgettable content, one Indian film continues to do what new-age brands desperately chase: command recall, spark emotio... Read More


Amazon Music finds voice in podcasts

new delhi, Aug. 4 -- Audio streaming business continues to struggle in India, as most platforms offer similar music catalogues, lacking in novelty or innovation and failing to drive subscriptions. Ami... Read More


Votes, reels and real talk: How micro-influencers are shaping state elections

New Delhi, Aug. 4 -- The national election last year saw political parties and leaders tap popular podcasters and influencers to get their message across to voters, especially young Indians. Now, in t... Read More