Kantara to Krishna: Indian comics, animators hook Gen Z, Gen Alpha with folklore

New Delhi, Nov. 12 -- Comics and animation creators are expanding their reach beyond children, catering to mobile-first Gen Z and Gen Alpha audiences accustomed to shorter, faster content, by blending... Read More

Box office is delivering duds and OTT is saturated. But for investors, content is still king

New Delhi, Nov. 11 -- The box office has been volatile, and subscriptions have plateaued in a crowded streaming services market. Yet, that hasn't deterred investor interest in content and entertainmen... Read More

Streaming platforms turn to branded content to overcome monetization challenges

New Delhi, Nov. 11 -- Many streaming platforms and content makers are getting shows sponsored by companies as a means of monetization as paid subscriptions plateau and digital advertising is still in ... Read More

Saregama looks to liven up its biz with live shows, targets Gen Z, millennials and kids

New Delhi, Nov. 10 -- After decades built on nostalgia, Saregama India Ltd is turning up the volume on its live entertainment business-placing bigger bets on concerts, musicals, and kids' shows to tur... Read More

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